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The legendary label EMI is making history once again in China and South East Asia with the signing of Mandopop superstar A-Mei as well as the popular artists Show Lo and Rainie Yang, as part of its revival and return to the region. EMI ended much of its operations in Asia over five years ago but since the company was acquired by Universal Music Group in 2012, UMG has been investing in and reinvigorating the storied label ever since. A-Mei, the Mandarin pop diva, one of TIME magazine’s 20 Asian Heroes, was named EMI’s Greater China Brand Director to acknowledge her iconic stature in the Chinese music scene. Max Hole, Chairman and CEO of Universal Music Group International, said: “EMI’s heritage in the region makes this is a very exciting re-launch.  At Universal Music we’re huge believers in the potential for the music business in China and the importance of investing in local artists. A-Mei, Show Lo and Rainie Yang are such talented artists that I’m delighted they have agreed to join us in the new EMI China.”


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